PORTFOLIO ANALASYS

Site of van Gogh museum

The primary target of this site is to invite you to visit the museum (wich is a portfolio itself) . That`s why they don`t give you too much pic`s about the collection. The character is to inviteyou. The secondary aim of this site is to give a portfolio about a portfolio. You are able to collect secondary information here about the present art collection ,research , and the museum .This site addresses a big target group ; people who want to come and people who just want information about van Gogh and art .The content in general is very clear, especially the search machine helps a lot to collect information.

Like/dislike

Very synoptic site. No direct flaws

Source:(www.vangoghmuseum.nl)

Viking direct office - supplies catalogue

The goal of this company is clear: it just wants to sell.

It`s meant for a specific target group ( companies and institutions) because prices are tax excl.

The content is based on emphasizing the current lowered prize of the product in relation to the old prize ``all bargains``. From the first page you will not know what you are going to get (no index). So maybe the company wants you to look through the whole booklet, to find what you need and maybe more

Fig 2 paper catalog

Viking direct office -website

The company `s homepage makes a separation between companies and individuals (fig 3). The approach of selling is nevertheless the same except for tax incl or excl prices . The aim of presenting their portfolio is by underling the products they really want to sell by dynamic pictures. This is a big difference between the website and the paper catalog.

Like/dislike

The portfolio on the website is clear but because of the use of (too) many colors, there is no hier archy in the interface

fig 3, website of Viking (www.vikingdirect.nl)

Website `office for metropolitan architecture`

The homepage is very simple and no nonsense . The target group is very broad and certainly not only for people within the field. OMA is well known and has done a lot of projects ,they don`t have to `present` themselves on a website for future customers . The site has a lot to tell but it`s up to you to decide what you want to know . The content is very structured (like a tree diagram). The character is purely to inform (especially by using a simple letter type) and feels like a strict

catalogue of projects and information of the office itself

Like/dislike

You know exactly what you`re going to

get when you push a button on the homepage. This is a quality in my opinion when It comes to searching for projects or information.

On the other hand it’s not attractive to stay and watch. You should have a reason to visit

Source:( www.oma.nl)